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Online Gaming Continues Strong Growth in U.S. as Consumers Increasingly Opt for Free Entertainment Alternatives

Posted : Fri, 10 Jul 2009 16:16:51 GMT
Author : comScore, Inc.
Category : Press Release
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Distributed Gaming Content Publishers Compare Favorably Against Gaming Destination Sites RESTON, Va., July 10
RESTON, Va., July 10 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released an overview of the online gaming category among U.S. Internet users, which showed a significant increase in the size of its audience during the past year as consumers increasingly opt for cheaper entertainment alternatives, driven in part by the reality of economic challenges. The category attracted 87 million U.S. visitors in May 2009, up 22 percent versus year ago.


Yahoo! Games ranked #1 in the category with 19.4 million visitors, representing a 6-percent increase over the past year, followed by EA Online with 18 million visitors (up 34 percent), Nickelodeon Casual Games with 14.8 million visitors, and WildTangent Network with 13.8 million (up 16 percent). GSN Games Networks achieved particularly strong gains in the past year, growing 563 percent to 6 million visitors, due primarily to the additions of entities such as and

   Top Online Gaming Sites
   May 2009 vs. May 2008
   Total U.S. - Home/Work/University Locations
   Source: comScore Media Metrix
   Total Unique Visitors (000)
  May-2008 May-2009 % Change
Total Internet : Total Audience   190,858  193,8252
Online Gaming  71,624   87,102   22
Yahoo! Games   18,340   19,3916
EA Online  13,374   17,988   34
Nickelodeon Casual Games  N/A   14,836  N/A
WildTangent Network11,896   13,844   16
ADDICTINGGAMES.COM 10,216   11,898   16
Disney Games   12,137   11,717   -3
MSN Games  10,0178,986  -10
AOL Games   8,3188,7115
MINICLIP.COM7,5518,432   12
Betawave Partners - Partial List3,8947,406   90
Spil Games  4,3457,163   65
GSN Games Network 9106,034  563
Big Fish Games Sites4,3925,592   27
SHOCKWAVE.COM   5,8505,158  -12
ARMORGAMES.COM  2,6843,860   44
Y8.COM  1,2433,537  185
GAMEVANCE.COM   3,9823,466  -13
RealArcade Sites6,1433,427  -44
IWIN.COM2,1123,356   59 Ltd.1,6012,872   79

"Online gaming continues to be one of the top gaining categories over the past year growing at ten times the rate of the total U.S. Internet population and reaching nearly one out of every two Internet users," said Edward Hunter, comScore director of gaming solutions. "And the growth in the category is occurring not only at the top gaming destination sites, but also through viral distribution platforms, including widgets and applications. In fact, some online gaming companies that distributed their games across sites are reaching as many people as the top online gaming sites."

Distribution Platforms Increase in Significance to Online Gaming Market
Distributed content, as measured by comScore Extended Web Metrix, represents a growing trend in the online gaming space. Distributed content platforms, including widgets and applications, can often reach audiences of a size comparable to online gaming destination sites. MochiMedia, for example, reached a combined audience of 16.9 million in May, greater than all but two sites in the online gaming category. Games2Win reached 1.8 million people, which compares favorably with the top twenty sites in the category, while Tetris Online reached 165,000 people.

 Top Online Gaming Extended Web Entities*
 May 2009
 Total U.S. - Home/Work/University Locations
 Source: comScore Media Metrix (Extended Web)

 Total % Reach
Total Internet : Total Audience  193,825 100.0
MochiMedia16,919   8.7
Games2Win  1,822   0.9
Tetris Online165   0.1

*Measurement of extended web entities requires participation from publishers to tag distributed content for measurement purposes. The sites listed do not represent an exhaustive list of online gaming publishers with distributed content.

"The power and reach of viral content distribution is well captured by comScore Extended Web Metrix," said Alok Kejriwal, CEO and Co-Founder, Games2win. "With these latest consumer traffic numbers, we can now effectively present and strategically leverage our accelerating audience reach, and share data with our advertisers, marketers and partners that represents a holistic view of who is playing our games and from where."

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit

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SOURCE comScore, Inc.

Copyright 2008 PR Newswire. All rights reserved.


Article : Online Gaming Continues Strong Growth in U.S. as Consumers Increasingly Opt for Free Entertainment Alternatives
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